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I'm a multidisciplinary designer with a passion for creating thoughtful, user-centered experiences. I believe the best design is simple, intuitive, and rooted in empathy.

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With a background spanning digital, graphic, and web design, I’ve worked across non-profit healthcare, interiors, and e-commerce, bringing a human-first approach to every project.

 

Having spent many years in healthcare design, I have developed a strong foundation in accessibility standards and Easy Read design, ensuring that every solution is inclusive and easy to understand.

 

I’m always eager to learn, explore new tools, and solve complex problems through design that makes a difference.

Work

current

Freelance digital and graphic designer

2022 - current

Owner

September 2023 - July 2025

Senior digital content executive

2019 - September 2023

Website manager and designer

2018 - 2019

Interior design and styling assistant

2014

Photography production intern

2013 - 2014 and 2018

Design production assistant / freelance graphic designer

Oyster Healthcare Communications Ltd.

2014 - 2020

Freelance assistant

DFS x Team GB. UK-wide. 2020

Next Home Studio. London. 2019–2020

DFS Influencer PR event. London. 2019

Dulux. London. 2019

Ideal Home, Country Homes and Interiors, Very.co.uk – TI Media. London. 2018-2019

Ideal Home Show Christmas. London. 2019

Dominick Sheldon Studio. NYC. 2014

Whitney Hellesen. NYC. 2014

Education

2021

Foundations of User Experience Design

Google, Coursera (online)

2021

Foundation HTML, CSS and JavaScript

SuperHi (online)

2015 - 2018

BA (Hons) Graphic Design

Classification: Upper Second Class

Dissertation topic: User experience design

Leeds Arts University

Aug - Dec 2016

Competitive Semester Abroad

Westerdals School of Art, Communication and Technology

Oslo, Norway

2014 - 2015

UAL Art Foundation

Northbrook College, East Sussex

2013 - 2014

Apprenticeship Diploma in Creative & Digital Media

Brighton MET College

© 2025 by Arabella Serrels

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